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1.
Analysis of selected Philippine industries / Rafael A. Rodriguez and Magdaleno B. Albarracin, Jr., editors. by
  • Albarracin, Magdaleno B. Jr
  • Rodriguez, Rafael A
Publication details: Quezon City : UP Press, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: FIL HC 453 A53 2005.

2.
Service management and marketing : customer management in service competition / Christian Gr.nroos by
  • Gr.nroos, Christian
Edition: 3rd ed.
Publication details: England : John Wiley & Sons, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 G76 2007.

3.
The customer service activity book : 50 activities for inspiring exceptional service / Darryl S. Doane, Rose D. Sloat. by
  • Doane, Darryl S
  • Sloat, Rose D
Publication details: New York : AMACOM, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5415.5 D63 2005, ...

4.
Satanic mills or silicon islands? : the politics of high-tech production in the Philippines / Steven C. McKay by
  • McKay, Steven C
Publication details: Quezon City : Ateneo de Manila University Press, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: FIL HC 460 M35 2006.

5.
Developing countries and services trade : chasing a black cat in a dark room, blindfolded / Chakravarthi Raghavan by
  • Raghavan, Chakravarthi
Publication details: Manila : IBON Foundation, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9989 R34 2006.

6.
Philippine arts and crafts / Jesus R. Galvante, Paciente B. Udan, Gregorio D. Salvador by
  • Galvante, Jesus R
  • Salvador, Gregorio D
  • Udan, Paciente B
Publication details: Manila : Bookman, 1968
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: FIL NK 1062 G35 1968.

7.
Harvard business review on managing high-tech industries. Series: The Harvard business review paperback series
Publication details: Boston, Mass. : Harvard Business School Press, 1999
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 62.37 H37 1999.

8.
Total global strategy II : updated for the internet and service era / George S. Yip. by
  • Yip, George S
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 62.4 Y57 2003.

9.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by
  • Hoffman, K. Douglas
  • Bateson, John E. G
Series: The Dryden Press series in marketing
Edition: 2nd ed.
Publication details: Fort Worth : Harcourt College Publishers, 2002
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 H64 2002.

10.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. by
  • Terrill, Craig
  • Middlebrooks, Arthur
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 T47 2000.

11.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 4th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 Z45 2006.

12.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: 6th ed.
Publication details: Singapore : Pearson, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 L68 2007.

13.
Business ethics / William H. Shaw. by
  • Shaw, William H
Edition: 5th ed.
Publication details: Belmont, CA : Thomson/Wadsworth, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5387 S53 2005, ...

14.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. by
  • Mohr, Jakki J
  • Sengupta, Sanjit
  • Slater, Stanley F
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J .: Pearson/Prentice Hall, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HC 79.H53 M64 2005.

15.
Introduction to business : how companies create value for people / Gareth R. Jones. by
  • Jones, Gareth R
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HD 31 J66 2007, ...

16.
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 5th ed.
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HD 9980.5 F58 2006, ...

17.
Services marketing : concepts, strategies and cases / K. Douglas Hoffman, John E.G. Bateson. by
  • Hoffman, K. Douglas
  • Bateson, John E. G
  • Hoffman, K. Douglas. Essentials of services marketing
Edition: 3rd ed.
Publication details: Mason, OH : Thomson /South-Western, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 H64 2006.

18.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
  • Kasper, Hans
  • Gabbott, Mark
  • Helsdingen, Piet van
Edition: 2nd ed.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 K37 2006.

19.
Service operations management : improving service delivery / Robert Johnston and Graham Clark. by
  • Johnston, Robert
  • Clark, Graham
Edition: 2nd ed.
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 J64 2005.

20.
Business ethics / William H. Shaw. by
  • Shaw, William H
Edition: 6th ed.
Publication details: Australia ; United States : Thomson Wadsworth, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5387 S53 2008, ...

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