Services marketing : concepts, strategies and cases / K. Douglas Hoffman, John E.G. Bateson.

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Publication details: Mason, OH : Thomson /South-Western, 2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HD 9980.5 H64 2006 (Browse shelf(Opens below))	Available		019357

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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