Services marketing : concepts, strategies and cases /
Hoffman, K. Douglas.
Services marketing : concepts, strategies and cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, 2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
0324319967
Service industries--Marketing.
Services marketing : concepts, strategies and cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, 2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
0324319967
Service industries--Marketing.