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1.
Case studies in tourism and hospitality marketing / Rob Harris, Leo Jago, Brian King. by
  • Harris, Rob
  • Jago, Leo
  • King, Brian
Publication details: NSW : Hospitality Press, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR G 155 H37 2005.

2.
Tourism marketing : an Asia - Pacific perspective / Cath Hsu ... [et al]
Publication details: Australia : John Wiley & Sons, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR G 115 T68 2008.

3.
Service management and marketing : customer management in service competition / Christian Gr.nroos by
  • Gr.nroos, Christian
Edition: 3rd ed.
Publication details: England : John Wiley & Sons, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 G76 2007.

4.
Business math / Robert A. Schultheis, Raymond M. Kaczmarski by
  • Schultheis, Robert A
  • Kaczmarski, Raymond M
Edition: 16th ed.
Publication details: Australia : Thomson South-Western, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5691 S34 2006, ...

5.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publication details: Boston : McGraw-Hill Irwin, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 1416 J64 2006, ...

6.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C
Edition: 8th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.3 P48 2008.

7.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 4th ed.
Publication details: OH : Thomson South-Western, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 F47 2008.

8.
Principles of marketing / David L. Kurtz and Louis E. Boone by
  • Kurtz, David L
  • Boone, Louis E
Publication details: Australia : Thomson South-Western, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 K87 2007.

9.
Marketing : essential techniques and strategies geared towards results / Alexander Hiam with Linda G. Rastelli by
  • Hiam, Alexander
Publication details: MA : John Wiley & Sons, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415 H53 2007.

10.
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. by
  • Baran, Roger Joseph
  • Galka, Robert J
  • Strunk, Daniel P
Edition: Student ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.55 B37 2007.

11.
Basic marketing : a global-managerial approach / William D. Pereault Jr., E. Jerome McCarthy by
  • Pereault, William D. Jr
  • McCarthy, Edmond Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Publication details: New York : McGraw Hill/Irwin, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HF 5415.13 P47 2005, ...

12.
Hotel convention sales, services, and operations / Pat Golden-Romero. by
  • Golden-Romero, Pat
Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR TX 911.3.M3 R66 2007.

13.
Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam. by
  • Oh, Haemoon
  • Pizam, Abraham
Edition: 1st. ed.
Publication details: Oxford : Butterworth-Heinemann, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR TX 911.3.M3 H36 2008.

14.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by
  • Kotler, Philip
  • Bowen, John T
  • Makens, James C
Edition: 4th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR TX 911.3.M3 K68 2006.

15.
Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers. by
  • Kaser, Ken
  • Oelkers, Dotty Boen
Edition: 3rd ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR GV 716 K37 2008.

16.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
  • Blythe, Jim
  • Zimmerman, Alan S
Edition: 1st ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.5 B59 2005.

17.
Strategic marketing : an applied perspective / Karel Jan Alsem by
  • Alsem, Karel Jan
Publication details: New York : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 A57 2007.

18.
E-commerce marketing / Kleindl and Burrow. by
  • Kleindl, Brad Alan
  • Burrow, Jim
Publication details: Cincinnati, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.1265 K54 2005.

19.
The Disneyization of society / Alan Bryman. by
  • Bryman, Alan
Publication details: Calif. : SAGE Pub., 2004
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HM 706 B79 2004.

20.
Storyselling for financial advisors : how top producers sell / Scott West & Mitch Anthony. by
  • West, Scott
  • Anthony, Mitch
Publication details: Chicago, : Dearborn, 2000
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HG 4621 W47 2000.

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