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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Publication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 8th edDescription: xxi, 555 p. : ill., map ; 26 cmISBN:
  • 9780071259354
Subject(s):
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5415.3 P48 2008 (Browse shelf(Opens below)) Available 030865

Includes bibliographical references (p. 499-528) and indexes.

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