Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Publication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 8th edDescription: xxi, 555 p. : ill., map ; 26 cmISBN:- 9780071259354
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.3 P48 2008 (Browse shelf(Opens below)) | Available | 030865 |
Includes bibliographical references (p. 499-528) and indexes.
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