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1.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Publication details: Boston : McGraw-Hill Irwin, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 1416 J64 2006, ...

2.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 4th ed.
Publication details: OH : Thomson South-Western, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 F47 2008.

3.
Basic marketing : a global-managerial approach / William D. Pereault Jr., E. Jerome McCarthy by
  • Pereault, William D. Jr
  • McCarthy, Edmond Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Publication details: New York : McGraw Hill/Irwin, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HF 5415.13 P47 2005, ...

4.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
  • Blythe, Jim
  • Zimmerman, Alan S
Edition: 1st ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.5 B59 2005.

5.
Strategic marketing : an applied perspective / Karel Jan Alsem by
  • Alsem, Karel Jan
Publication details: New York : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 A57 2007.

6.
Strategic marketing / David W. Cravens, Nigel F. Piercy by
  • Cravens, David W
  • Piercy, Nigel F
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (2)Call number: CIR HF 5415.13 C73 2006, ...

7.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Publication details: Boston, Mass. : McGraw-Hill, 2004
Availability: Items available for loan: Manila Tytana Colleges Library (3)Call number: CIR HF 5415.13 P48 2004, ...

8.
A framework for marketing management / Philip Kotler. by
  • Kotler, Philip
  • Kotler, Philip. Marketing management
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 K68 2001.

9.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. by
  • Terrill, Craig
  • Middlebrooks, Arthur
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 T47 2000.

10.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5414.13 B47 2000.

11.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud by
  • Hooley, Graham J
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Publication details: Singapore : Pearson Education South Asia, 2010
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.127 H66 2010.

12.
Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 13th ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 K68 2009.

13.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: 6th ed.
Publication details: Singapore : Pearson, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 L68 2007.

14.
Marketing plan : building the profitable preferred brand / Josiah L. Go. by
  • Go, Josiah L
Publication details: [S.l. : s.n.], 1997
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: FIL HF 5415 M37 1997.

15.
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe by
  • Doole, Isobel
  • Lowe, Robin
Publication details: Australia : South-Western, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 1416 D66 2008.

16.
Marketing management / Greg W. Marshall, Mark W. Johnston. by
  • Marshall, Greg W
  • Johnston, Mark W
Publication details: Boston : McGraw-Hill Irwin, 2010
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 M37 2010.

17.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. by
  • Albaum, Gerald S
  • Duerr, Edwin
  • Strandskov, Jesper
Edition: 6th ed.
Publication details: Harlow : Pearson, 2008
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 1416 A43 2008.

18.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 12th ed.
Publication details: New York : McGraw-Hill/Irwin, 2011
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 P48 2011.

19.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
  • Kasper, Hans
  • Gabbott, Mark
  • Helsdingen, Piet van
Edition: 2nd ed.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2006
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 K37 2006.

20.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 8th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HF 5415.13 P48 2007.

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