A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Publication details: New York : McGraw-Hill/Irwin, 2011.Edition: 12th edDescription: xiv, 258 p. : ill. ; 26 cmISBN:- 9780071221115
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.13 P48 2011 (Browse shelf(Opens below)) | Available | 032750 |
Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
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