A framework for marketing management / Philip Kotler.

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Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001.Description: xv, 352 p. : ill. ; 24 cmISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5415.13 K68 2001 (Browse shelf(Opens below))	Available		015040

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

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