A framework for marketing management /
Kotler, Philip.
A framework for marketing management / Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256
Marketing--Management.
A framework for marketing management / Philip Kotler. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xv, 352 p. : ill. ; 24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
0130185256
Marketing--Management.