Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2006.Edition: 2nd edDescription: xvii, 554 p. ; ill. ; 26 cmISBN:- 9780470091166
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 9980.5 K37 2006 (Browse shelf(Opens below)) | Available | 027741 |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
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