Services marketing management : a strategic perspective/
Kasper, Hans.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd ed. - Chichester, West Sussex : John Wiley & Sons, 2006. - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
9780470091166
Customer services--Marketing--Management.
Service industries--Marketing--Management.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd ed. - Chichester, West Sussex : John Wiley & Sons, 2006. - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
9780470091166
Customer services--Marketing--Management.
Service industries--Marketing--Management.