Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2010.Description: xiv, 242 p. ill.; 24 cmISBN:- 9780470537190
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.1265 F69 2010 (Browse shelf(Opens below)) | Available | 032719 |
Browsing Manila Tytana Colleges Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| CIR HF 5415.1255 Y86 2015 Yum Yum : creative food and drink branding design. | CIR HF 5415.1265 B76 2012 Social information : gaining competitive and business advantage using social media tools / | CIR HF 5415.1265 E44 2000 Exploring Web marketing and project management / | CIR HF 5415.1265 F69 2010 Marketing in the age of Google : your online strategy is your business strategy / | CIR HF 5415.1265 H36 2007 Internet marketing and e-commerce / | CIR HF 5415.1265 I58 2004 Internet marketing : building advantage in the networked economy / | CIR HF 5415.1265 I58 2009 Internet marketing : strategy, implementation and practice / |
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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