Marketing in the age of Google : your online strategy is your business strategy /
Fox, Vanessa.
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox. - Hoboken, N.J. : John Wiley & Sons, 2010. - xiv, 242 p. ill.; 24 cm.
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
9780470537190
Internet marketing.
Internet searching.
Web search engines.
Marketing in the age of Google : your online strategy is your business strategy / Vanessa Fox. - Hoboken, N.J. : John Wiley & Sons, 2010. - xiv, 242 p. ill.; 24 cm.
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
9780470537190
Internet marketing.
Internet searching.
Web search engines.