Marketing in the age of Google : (Record no. 8846)
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000 -LEADER | |
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fixed length control field | 01235nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110127s ph 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470537190 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | CIR HF 5415.1265 F69 2010 |
001 - CONTROL NUMBER | |
control field | 101113101043984 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fox, Vanessa. |
245 10 - TITLE STATEMENT | |
Title | Marketing in the age of Google : |
Remainder of title | your online strategy is your business strategy / |
Statement of responsibility, etc. | Vanessa Fox. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Hoboken, N.J. : |
Name of publisher, distributor, etc. | John Wiley & Sons, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 242 p. ill.; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet searching. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Web search engines. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Circulation Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Cataloger's initials, CIN (RLIN) | 8846 |
First Date, FD (RLIN) | 67209 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | CIRCULATION SECTION | 11/13/2010 | 7 | CIR HF 5415.1265 F69 2010 | 032719 | 05/20/2022 | 05/05/2022 | 11/03/2014 | Circulation Books |