Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael Belch.
Publication details: New York, NY : McGraw Hill. 2018.Edition: 11th edDescription: vii, various pagination : color illustrationsContent type:- text
- unmediated
- volume
- 9781259921698
- CIR HF 5823 B45 2018
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5823 B45 2018 (Browse shelf(Opens below)) | Available | 035829 |
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| No cover image available | No cover image available | |||||||
| CIR HF 5823 A47 2017 Advertising creative : strategy, copy, design / | CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2018 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 F37 2004 Handbook of successful advertising / | CIR HF 5823 M67 2012 Advertising and IMC : principles and practice / | CIR HF 5823 W45 2006 Advertising : principles and practice / |
Includes glossary, end notes and indexes.
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