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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael Belch. - 11th ed. - New York, NY : McGraw Hill. 2018. - vii, various pagination : color illustrations.

Includes glossary, end notes and indexes.

ISBN: 9781259921698

Subjects--Topical Terms:
Advertising
Advertising -- Social aspects
Sales promotion
Advertising -- Brand name products

LC Class. No.: CIR HF 5823 B45 2018

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Advertising and promotion : an integrated marketing communications perspective /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph