Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael Belch.

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Publication details: New York, NY : McGraw Hill. 2018.Edition: 11th edDescription: vii, various pagination : color illustrationsContent type:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5823 B45 2018 (Browse shelf(Opens below))	Available		035829

Includes glossary, end notes and indexes.

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