Media research methods : understanding metric and interpretive approaches / James A. Anderson.
Publication details: Los Angeles, Calif. : SAGE Pub., 2012.Description: xxi, 438 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781412999564
- CIR P 91.3 A38 2012
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR P 91.3 A38 2012 (Browse shelf(Opens below)) | Available | 034658 |
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| CIR P 91 K45 2006 Communication @ work : ethical, effective, and expressive communication in the workplace / | CIR P 91 S56 2014 Mediating the message in the 21st century : a media sociology perspective / | CIR P 91.25 C66 2006 A companion to media studies / | CIR P 91.3 A38 2012 Media research methods : understanding metric and interpretive approaches / | CIR P 91.3 F37 2007 Critical communication pedagogy / | CIR P 91.3 H36 2012 The handbook of media and communication research : qualitative and quantitative methodologies / | CIR P 91.3 H36 2015 The handbook of global media research / |
Includes bibliographical references (p. 418-426) and index.
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
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