Media research methods : understanding metric and interpretive approaches /
Anderson, James A.
Media research methods : understanding metric and interpretive approaches / James A. Anderson. - Los Angeles, Calif. : SAGE Pub., 2012. - xxi, 438 pages : illustrations ; 24 cm
Includes bibliographical references (p. 418-426) and index.
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
9781412999564
Mass media/Research/Methodology.
CIR P 91.3 A38 2012
Media research methods : understanding metric and interpretive approaches / James A. Anderson. - Los Angeles, Calif. : SAGE Pub., 2012. - xxi, 438 pages : illustrations ; 24 cm
Includes bibliographical references (p. 418-426) and index.
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
9781412999564
Mass media/Research/Methodology.
CIR P 91.3 A38 2012