Media research methods : (Record no. 77584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221123182306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170927b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412999564 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CIR P 91.3 A38 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, James A. |
| 245 ## - TITLE STATEMENT | |
| Title | Media research methods : |
| Remainder of title | understanding metric and interpretive approaches / |
| Statement of responsibility, etc. | James A. Anderson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles, Calif. : |
| Name of publisher, distributor, etc. | SAGE Pub., |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 438 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 418-426) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media/Research/Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Circulation Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 80583 |
| First Date, FD (RLIN) | 138946 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | CIRCULATION SECTION | 09/27/2017 | CIR P 91.3 A38 2012 | 034658 | 09/27/2017 | 09/27/2017 | Circulation Books |