Marketing theory : a student text / edited by Michael J. Baker and Michael Saren.
Publication details: London : SAGE Pub., 2016.Edition: 3rd edDescription: xix, 520 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781473904019
- CIR HF 5411 M37 2016
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5411 M37 2016 (Browse shelf(Opens below)) | Available | 035688 |
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| CIR HF 54.54 M35 2014 Information management : strategies for gaining a competitive advantage with data / | CIR HF 54.56 I58 2005 Inter-organizational information systems in the Internet age / | CIR HF 541.527 R87 2005 Customer equity management / | CIR HF 5411 M37 2016 Marketing theory : a student text / | CIR HF 5413 D34 2012 Green marketing management / | CIR HF 5414.13 B47 2000 Market-based management : strategies for growing customer value and profitability / | CIR HF 5414.153 V68 2005 The design of things to come : how ordinary people create extraordinary products / |
Includes bibliographical references and index.
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