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Marketing theory : a student text /

Marketing theory : a student text / edited by Michael J. Baker and Michael Saren. - 3rd ed. - London : SAGE Pub., 2016. - xix, 520 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9781473904019

Subjects--Topical Terms:
Marketing.
Marketing research.

LC Class. No.: CIR HF 5411 M37 2016

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Marketing theory : a student text /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph