Principles of marketing / Maria Victoria M. Ac-ac.
Publication details: Pasig City : Anvil, 2009.Description: 285 p. : ill. ; 25 cmISBN:- 9789712721571
- Branding strategy
- Business buying process
- Business market
- Consumer market
- Integrated marketing communication
- Market segmentation
- Market targeting
- Marketing channels
- Marketing information needs
- Marketing research
- Marketing
- New product development
- Philippine marketing
- Pricing
- Product life-cycle strategies
- Supply chain management
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library FILIPINIANA SECTION | FIL HF 5415 A23 2009 (Browse shelf(Opens below)) | Available | 032425 |
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