What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
Publication details: New York : McGraw-Hill, 2005.Description: xxxv, 202 p. : ill. ; 24 cmISBN:- 0071408673
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.153 U49 2005 (Browse shelf(Opens below)) | Available | 027787 |
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| CIR HF 5415.153 C73 2008 New products management / | CIR HF 5415.153 C73 2015 New products management / | CIR HF 5415.153 K56 2005 Blue ocean strategy : how to uncontested market space and make the competition irrelevant / | CIR HF 5415.153 U49 2005 What customers want : using outcome-driven innovation to create breakthrough products and services / | CIR HF 5415.155 G75 2006 Product lifecycle management : driving the next generation of lean thinking / | CIR HF 5415.2 B87 2004 Marketing research : online research applications / | CIR HF 5415.2 B87 2004 Marketing research : online research applications / |
Includes bibliographical references (p. 189) and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
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