What customers want : using outcome-driven innovation to create breakthrough products and services /
Ulwick, Anthony W.
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. - New York : McGraw-Hill, 2005. - xxxv, 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 189) and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
0071408673
New products--Planning.
Product management.
Strategic planning.
What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. - New York : McGraw-Hill, 2005. - xxxv, 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 189) and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
0071408673
New products--Planning.
Product management.
Strategic planning.