Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher.
Publication details: Houndmills, Basingstoke : Palgrave Macmillan, 2007.Description: xiv, 466 p. : ill. ; 26 cmISBN:- 9780333773192
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.13 D83 2007 (Browse shelf(Opens below)) | Available | 025174 |
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| CIR HF 5415.13 C64 2006 The marketing plan / | CIR HF 5415.13 C73 2006 Strategic marketing / | CIR HF 5415.13 C73 2006 Strategic marketing / | CIR HF 5415.13 D83 2007 Marketing management : a value creation process / | CIR HF 5415.13 F47 2005 Marketing strategy / | CIR HF 5415.13 F47 2005 Marketing strategy / | CIR HF 5415.13 F47 2008 Marketing strategy / |
Includes bibliographical references and index.
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