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Marketing management : a value creation process /

Dubois, Pierre-Louis.

Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher. - Houndmills, Basingstoke : Palgrave Macmillan, 2007. - xiv, 466 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780333773192

Subjects--Topical Terms:
Marketing.
Marketing--Management.

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Marketing management : a value creation process /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph