Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2006.Edition: 2nd edDescription: xvii, 554 p. ; ill. ; 26 cmISBN:- 9780470091166
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 9980.5 K37 2006 (Browse shelf(Opens below)) | Available | 027741 |
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| CIR HD 9980.5 H64 2002 Essentials of services marketing / | CIR HD 9980.5 H64 2006 Services marketing : concepts, strategies and cases / | CIR HD 9980.5 J64 2005 Service operations management : improving service delivery / | CIR HD 9980.5 K37 2006 Services marketing management : a strategic perspective/ | CIR HD 9980.5 T47 2000 Market leadership strategies for service companies : creating growth, profits, and customer loyalty / | CIR HD 9980.5 T65 2017 The service culture handbook : a step-by-step guide guide to getting your employees obsessed with customer service / | CIR HD 9980.5 Z45 2006 Services marketing : integrating customer focus across the firm / |
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
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