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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

By: Language: English Original language: German Publication details: London : Kogan Page, 2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0749445734
Uniform titles:
  • Marketing spuren. English
Subject(s):
Item type: Circulation Books
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"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.

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