Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience /
Mikunda, Christian.
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda. - London : Kogan Page, 2004. - xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
0749445734
Special events--Marketing.
Special events--Planning.
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda. - London : Kogan Page, 2004. - xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
0749445734
Special events--Marketing.
Special events--Planning.