Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.
Publication details: Mississauga, Ontario : John Wiley & Sons, 2013.Description: xxii, 252 pages ; 23 cmISBN:- 9781118514450
- CIR GT 3405 A45 2013
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR GT 3405 A45 2013 (Browse shelf(Opens below)) | Available | 034992 |
Includes bibliographical references (p. [219]-221) and index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
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