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Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.

By: Publication details: Mississauga, Ontario : John Wiley & Sons, 2013.Description: xxii, 252 pages ; 23 cmISBN:
  • 9781118514450
Subject(s): LOC classification:
  • CIR GT 3405 A45 2013
Contents:
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
Item type: Circulation Books
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Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR GT 3405 A45 2013 (Browse shelf(Opens below)) Available 034992

Includes bibliographical references (p. [219]-221) and index.

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.

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