Marketing your event planning business : a creative approach to gaining the competitive edge /
Allen, Judy.
Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ontario : John Wiley & Sons, 2013. - xxii, 252 pages ; 23 cm.
Includes bibliographical references (p. [219]-221) and index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
9781118514450
Special events industry--Marketing.
CIR GT 3405 A45 2013
Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ontario : John Wiley & Sons, 2013. - xxii, 252 pages ; 23 cm.
Includes bibliographical references (p. [219]-221) and index.
Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.
9781118514450
Special events industry--Marketing.
CIR GT 3405 A45 2013