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Advancing health through sustained collaboration : how the history of corporate relations extended the academy's reach / Karen Stein

By: Series: Journal of the Academy of Nutrition and Dietetics. 115 : 1, page 131-142 Publication details: January 2015Content type:
  • txt
Media type:
  • unmediated.
Carrier type:
  • volume.
Subject(s): Summary: When the concept of corporate alliances∗-pairing up profit-motivated corporations with cause-motivated associations-was introduced in the 1980s, it was at first considered an unlikely and uncomfortable union. But as this arrangement became more widely accepted as the new reality for nonprofit and for-profit business models, there was some reticence among the associations dedicated to practice in health and wellness.
Item type: Articles
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When the concept of corporate alliances∗-pairing up profit-motivated corporations with cause-motivated associations-was introduced in the 1980s, it was at first considered an unlikely and uncomfortable union. But as this arrangement became more widely accepted as the new reality for nonprofit and for-profit business models, there was some reticence among the associations dedicated to practice in health and wellness.

Nutrition

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