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Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.

By: Contributor(s): Series: Publication details: New York, N.Y. : Business Expert Press, 2012.Description: x, 145 pISBN:
  • 9781606493083
Subject(s):
Contents:
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
Item type: Circulation Books
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Holdings
Current library Call number Status Date due Barcode
Manila Tytana Colleges Library CIRCULATION SECTION CIR HF 5718 G66 2012 (Browse shelf(Opens below)) Available 034584

Includes bibliographical references (p. 141-142) and index.

Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.

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