Corporate communication : tactical guidelines for strategic practice /
Goodman, Michael B.
Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch. - New York, N.Y. : Business Expert Press, 2012. - x, 145 p. - Corporate communication collection. .
Includes bibliographical references (p. 141-142) and index.
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
9781606493083
Business communication.
Communication in management.
Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch. - New York, N.Y. : Business Expert Press, 2012. - x, 145 p. - Corporate communication collection. .
Includes bibliographical references (p. 141-142) and index.
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
9781606493083
Business communication.
Communication in management.