Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

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Publication details: Boston : McGraw-Hill/Irwin, 2008.Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:

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Item type: Circulation Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Manila Tytana Colleges Library CIRCULATION SECTION	CIR HF 5821 A74 2008 (Browse shelf(Opens below))	Available		027077

Includes bibliographical references (p. 653-672) and indexes.

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