Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston : McGraw-Hill/Irwin, 2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
9780071101059
Advertising.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston : McGraw-Hill/Irwin, 2008. - xl, 712 p. : col. ill., col. map ; 29 cm.
Includes bibliographical references (p. 653-672) and indexes.
9780071101059
Advertising.