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	1.		Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Publication details: Fort Worth : Harcourt College Publishers, 2002 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 H64 2002. Place hold Add to cart (remove)
	2.		Services marketing : concepts, strategies and cases / K. Douglas Hoffman, John E.G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Hoffman, K. Douglas. Essentials of services marketing Edition: 3rd ed. Publication details: Mason, OH : Thomson /South-Western, 2006 Availability: Items available for loan: Manila Tytana Colleges Library (1)Call number: CIR HD 9980.5 H64 2006. Place hold Add to cart (remove)

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