The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.
Publication details: Mason, OH : Thomson/South-Western, 2007.Edition: Student edDescription: xxiii, 404 p. : ill. ; 24 cmISBN:- 0324144970
Contents:
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 45 W45 2007 (Browse shelf(Opens below)) | Available | 028260 |
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
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