The management of technology and innovation : a strategic approach /
White, Margaret A.
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. - Student ed. - Mason, OH : Thomson/South-Western, 2007. - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
0324144970
High technology industries--Management.
New products--Management.
Technological innovations--Management.
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. - Student ed. - Mason, OH : Thomson/South-Western, 2007. - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
0324144970
High technology industries--Management.
New products--Management.
Technological innovations--Management.