Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Publication details: Boston : McGraw-Hill Irwin, 2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:- 9780071284400
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5823 B45 2009 (Browse shelf(Opens below)) | Available | 032768 |
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| CIR HF 5821 S56 2012 Advertising, the media and globalisation : a world in motion / | CIR HF 5823 A47 2017 Advertising creative : strategy, copy, design / | CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2009 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 B45 2018 Advertising and promotion : an integrated marketing communications perspective / | CIR HF 5823 F37 2004 Handbook of successful advertising / | CIR HF 5823 M67 2012 Advertising and IMC : principles and practice / |
Includes indexes.
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