Destination marketing : an integrated marketing communication approach / Steven Pike.
Publication details: Amsterdam : Butterworth-Heinemann, 2008.Description: xv, 406 p. : ill. ; 25 cmISBN:- 9780750686495
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.123 P55 2008 (Browse shelf(Opens below)) | Available | 032756 |
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CIR HF 5415.123 M37 2015 Marketing communications / | CIR HF 5415.123 P47 2008 Strategic integrated marketing communication : theory and practice / | CIR HF 5415.123 P47 2014 Strategic integrated marketing communications / | CIR HF 5415.123 P55 2008 Destination marketing : an integrated marketing communication approach / | CIR HF 5415.123 S55 2010 Integrated marketing communications in advertising and promotion / | CIR HF 5415.1255 B66 2016 Bon appetit : complete branding for restaurants, cafes and bakeries / | CIR HF 5415.1255 S53 2016 Creating a brand identity : a guide for designers / |
Includes bibliographical references (p. 371-396) and index.
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