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Destination marketing : an integrated marketing communication approach /

Pike, Steven.

Destination marketing : an integrated marketing communication approach / Steven Pike. - Amsterdam : Butterworth-Heinemann, 2008. - xv, 406 p. : ill. ; 25 cm.

Includes bibliographical references (p. 371-396) and index.

ISBN: 9780750686495

Subjects--Topical Terms:
Marketing communications.
Place marketing.
Tourism -- Marketing.

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Destination marketing : an integrated marketing communication approach /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph