Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Publication details: Australia : South-Western, 2010.Description: 668 p. ; 27 cmISBN:- 9780324665314
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.123 S55 2010 (Browse shelf(Opens below)) | Available | 032695 |
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CIR HF 5415.123 P47 2008 Strategic integrated marketing communication : theory and practice / | CIR HF 5415.123 P47 2014 Strategic integrated marketing communications / | CIR HF 5415.123 P55 2008 Destination marketing : an integrated marketing communication approach / | CIR HF 5415.123 S55 2010 Integrated marketing communications in advertising and promotion / | CIR HF 5415.1255 B66 2016 Bon appetit : complete branding for restaurants, cafes and bakeries / | CIR HF 5415.1255 S53 2016 Creating a brand identity : a guide for designers / | CIR HF 5415.1255 S65 2009 Experiential marketing : a practical guide to interactive brand experiences / |
Includes bibliographical references and index.
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