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Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - Australia : South-Western, 2010. - 668 p. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780324665314

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

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Integrated marketing communications in advertising and promotion /

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300 Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph

Manila Tytana Colleges Library | Metropolitan Park, Pres. Diosdado Macapagal Blvd., Pasay City, 1300
Tel.(+63-2) 859-0826 | E-mail library@mtc.edu.ph