Make hay from the unfair review / Harvard Business Review
Series: Harvard Business Review. 98 : 5, pages 24 Publication details: September-October 2020Content type:- text
- unmediated
- volume
Current library | Call number | Status | Date due | Barcode |
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Manila Tytana Colleges Library REFERENCE SECTION | Not for loan |
When consumers slam companies in ways that are obviously undeserved ("More like 'Mediocre Canyon,"' complained one unhappy visitor to Grand Canyon National Park), brand managers may try to suppress the review, publicly shame the reviewer, or even sue. A series of new studies suggests that by taking a different tack, they can turn such broadsides to their advantage.
Business.
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