Make hay from the unfair review / (Record no. 83579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01163nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230313s2020 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MANILA TYTANA COLLEGES LIBRARY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harvard Business Review. |
| 9 (RLIN) | 1451 |
| 245 #0 - TITLE STATEMENT | |
| Title | Make hay from the unfair review / |
| Statement of responsibility, etc. | Harvard Business Review |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | September-October 2020 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 98 : 5, pages 24 |
| Title | Harvard Business Review |
| 9 (RLIN) | 1040 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | When consumers slam companies in ways that are obviously undeserved ("More like 'Mediocre Canyon,"' complained one unhappy visitor to Grand Canyon National Park), brand managers may try to suppress the review, publicly shame the reviewer, or even sue. A series of new studies suggests that by taking a different tack, they can turn such broadsides to their advantage. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Complaint management. |
| 9 (RLIN) | 1041 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer complaints. |
| 9 (RLIN) | 1043 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Empathy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fairness. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Negative reviews. |
| 9 (RLIN) | 1046 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Viral marketing. |
| 9 (RLIN) | 1047 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Word of mouth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Manila Tytana Colleges Library | Manila Tytana Colleges Library | REFERENCE SECTION | 03/13/2023 | 03/13/2023 | 03/13/2023 | Articles |