The handbook of communication and corporate reputation / edited by Craig E. Carroll.
Series: Handbooks in communication and mediaPublication details: Chicester, West Sussex, UK : Wiley-Blackwell, 2013.Description: xxvii, 622 pages ; 26 cmContent type:- text
- unmediated
- volume
- 9781119061236
- CIR HD 58.7 H36 2013
Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Manila Tytana Colleges Library CIRCULATION SECTION | CIR HD 58.7 H36 2013 (Browse shelf(Opens below)) | Available | 036523 |
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CIR HD 58.7 G74 2005 Managing behavior in organizations / | CIR HD 58.7 G74 2006 Fundamentals of organizational behavior / | CIR HD 58.7 H36 2001 Handbook of organizational performance : behavior analysis and management / | CIR HD 58.7 H36 2013 The handbook of communication and corporate reputation / | CIR HD 58.7 H37 2002 Organizational behavior / | CIR HD 58.7 H37 2004 Psychology in organizations : the social identity approach / | CIR HD 58.7 H58 2006 Organizational behavior : a strategic approach / |
Includes bibliographical references and index.
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- Provided by publisher.
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