The handbook of communication and corporate reputation /
The handbook of communication and corporate reputation /
edited by Craig E. Carroll.
- Chicester, West Sussex, UK : Wiley-Blackwell, 2013.
- xxvii, 622 pages ; 26 cm.
- Handbooks in communication and media .
Includes bibliographical references and index.
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
9781119061236
Corporate culture.
Business ethics.
Mass media and business.
CIR HD 58.7 H36 2013
Includes bibliographical references and index.
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
9781119061236
Corporate culture.
Business ethics.
Mass media and business.
CIR HD 58.7 H36 2013