Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
Publication details: London : Routledge, 2017.Edition: 2nd edDescription: xxii, 341 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781138940529
- CIR HF 5415.1265 I58 2017
Contents:
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Manila Tytana Colleges Library CIRCULATION SECTION | CIR HF 5415.1265 I58 2017 (Browse shelf(Opens below)) | Available | 035861 |
Browsing Manila Tytana Colleges Library shelves, Shelving location: CIRCULATION SECTION Close shelf browser (Hides shelf browser)
| CIR HF 5415.1265 H36 2007 Internet marketing and e-commerce / | CIR HF 5415.1265 I58 2004 Internet marketing : building advantage in the networked economy / | CIR HF 5415.1265 I58 2009 Internet marketing : strategy, implementation and practice / | CIR HF 5415.1265 I58 2017 Internet retailing and future perspectives / | CIR HF 5415.1265 K47 2015 Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / | CIR HF 5415.1265 K54 2005 E-commerce marketing / | CIR HF 5415.1265 L48 2010 Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / |
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
There are no comments on this title.